For every production or sales company, the showroom is a large but essential investment. The potential customer wants to get to know the product and its possibilities before committing wholeheartedly.  Franken has lots of ‘smart’ showroom designing experience. And this is what we mean by smart:

• Dramatic set up: A page turner and a good joke have one thing in common: a dramatic set up. Content is dished out by the spoonful, nudging the reader, viewer or visitor to want to know more. A showroom also releases secrets by the spoonful: first the visitor discovers a few of the products, next more products, and then another set of products. Architectural design elements in a showroom not only create a certain atmosphere, but guide a visitor through stages of discovery.
   
• Twice as inviting: A showroom definitely needs to be welcoming and inviting. Each visitor needs to feel welcomed and have that VIP feeling for the duration of their stay. A small catering corner with coffee and soft drinks, plenty of visually calming rest areas to take a seat and let impressions form... The showroom also needs to invite interaction. Touch, taste, sound, smell... The more of the senses are incorporated, the longer the impression lasts. In a showroom, the approachability of the products needs to be very high.
   
• Modulated: Everything changes, - especially your product range. In a smart showroom, products can be added or removed easily, without changing concepts. Thanks to a modular set up, you can change up the products so the concept of your showroom stays future proof. Is your product range seasonal? With a couple of small adjustments, you can create a thematic atmosphere without changing the general look & feel.
   
• Sustainable: Disposing is never the best solution. In a smart showroom, your custom made trade fair stand stuff is given a second lease of life. High and low tables, shelves and displays, sample libraries... After a briefing - in which we discuss both stand and showroom - we can integrate unique pieces into both designs, reduce wastage and keep costs low.