Franken standenbouw standbouw 419 Galerie Home17 Heimtextil01 H Franken standenbouw standbouw 419 Galerie Home17 Heimtextil07 H Franken standenbouw standbouw 419 Galerie Home17 Heimtextil02 H Franken standenbouw standbouw 419 Galerie Home17 Heimtextil03 H Franken standenbouw standbouw 419 Galerie Home17 Heimtextil04 H Franken standenbouw standbouw 419 Galerie Home17 Heimtextil06 H Franken standenbouw standbouw 419 Galerie Home17 Heimtextil05 H
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The stand

Galerie Home is a British designer and producer of wallpaper that manages to surprise us each and every time with beautiful collections that subtly bring together colours, hues and textures from all corners of the world in our homes. The company wanted to have a stand measuring 55 m² at the international Heimtextil trade fair with a series of ethnically inspired collections. Our account manager Elisabeth went to picturesque Royal Tunbridge Wells in Kent to find the unique power of Galerie Home together with the designers of Galerie Home.

The central theme for the 2017 collections is Travel: leaving what is familiar behind, discovering new places and experiencing the intense pleasure of returning home with your head full of memories. Regardless of how far or long you may go, the points of departure and return of your journey are always known quantities.

The archetype of leaving and returning forms the pivot of the stand design: a house, a home, where you belong.  Around this we have the different collections, each with its own colours and mood objects. The nearly 5 metre high walls are juxtaposed with regard to each other in such a way that the different collections are given sufficient space to express their look and feel and never invade each other's 'personal space'. The outsides in black paint give the full structure a subdued chic and ensure there is unity between the different modules.

You really need to work hard at a busy trade fair such as Heimtextil to stand out. The Galerie Home stand needed a powerful eye-catcher that would ensure that the attention of passers-by would be caught and held, would stimulate their curiosity a few seconds and would make them stop. We decided to use an extra large version of a portrait of a Native American girl in full (war) regalia. She firmly stares at visitors - a dramatic effect that is reinforced by lighting the photo from behind. The dark, earthy hues of her face, the ethnic motifs in her headgear, the chiaroscuro in her jewellery... It all returns in the Galerie Home collections.

The piercing and combative stare of the Cheyenne girl did not miss its target: the Galerie Home stand had high numbers of visitors during the full trade fair where visitors from all over the world could intensively meet the fascinating collections.

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